Podcasts are a wonderful marketing tool. They help to establish you as an expert. They repeat on a regular basis so they are always reinforcing their message. They are well received and looked forward to by many busy people.
But can you use them as an educational tool?
The answer is a resounding yes!
In fact, it's hard not to use podcasts as an educational tool. In this article I'm going to show you how to use podcasts as an educational tool. There are a number of formats that you can use to deliver learning content. I'm going to cover each of them but I'm also going to discuss some overall formats that you can use.
So what formats can you use to deliver learning content?
Of the four major formats for podcasts, only the audio blog will not deliver learning content. And even that can deliver education. However, it typically includes learning content, commentary and even humor. Because of this flexibility -- and its personal nature -- the audio blog is typically not consistently an educational tool.
Interviews on the other hand, do work well as an educational tool. Most podcast interviews do focus on providing information in the form of a question and answer. In theory they could provide non-educational information (for example interviews with celebrities) but in practice that isn't common.
The audio article, like any article marketing, is focused around providing information. One could probably create a pure humor article with no redeeming value but it's hard and would be most unusual.
The hybrid or column format of course mixes all three formats. Often at least one of the columns is humorous or at least commentary. However the rest of the podcast is usually educational in nature. This will flavor the whole of the podcast.
Now that we've examined how you can use each type of podcast to deliver education, let's consider the format of the podcasts overall. So how can you use podcasting as a tool to deliver education?
Podcasting is by definition a repeating information product. Otherwise it's not a podcast it's a one off audio product. Because it's repeating it can easily be the centerpiece for a monthly membership product. When combined with a newsletter or other product it can be the core for a very valuable monthly recurring income product.
Podcasting can also be used as a free service especially if it is made available to existing customers as a relationship builder. In this case it functions as a newsletter equivalent.
Podcasting can also be used as the ethical bribe for an opt-in page. The weekly or monthly education provided can help to create a strong relationship with your potential customers.
Finally, it can be used as a free educational product for the purposes of traffic generation and reputation building.
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