Are you looking to be an internet guru? Are you looking to sell lots of information in the form of eBooks, webinars and other courseware? Then podcasting is one way you can become an instant success.
Not let's get serious here for a second. No one is ever an instant success. It doesn't happen. Not in the real world and not in the internet world. Instant success actors have been working for starvation wages for years. Instant success writers have been writing for decades. And instant success businesspeople have been building businesses over and over and over.
But if anything could make you an instant success podcasting could be one of them. And podcasting can make you a success very quickly with very little work.
But why?
Here are four reasons that podcasting is so successful.
1. Podcasting is a high touch medium. Not as high as coaching perhaps but high touch nonetheless. Your audience will hear your passion. They'll hear your emotions as you diss an idea. And listen as you blow off steam at something you hate. They'll pay attention to you as you try to convince them of the importance of something you are passionate about. And all this emotion helps them to feel closer to you. They'll believe that they know the real you. And just as in real life, they'll come to like you. (Or hate you!)
2. Podcasting is a recurring media. Unlike an eBook which only is read once (if at all) or a teleseminar which is watched only once, a podcast is repeated on a regular schedule. Every week or every month there'll be a new subject and a new chance to learn more about you as a person.
3. Podcasts are also a chance for you to show off what you know. Like a blog for the ears the format isn't set in stone. One week you can teach. The next you can complain. The week after you can critique. The week after you can compliment. All formats are available to you. And that means that you can use them as a teaching platform. And whenever you do that you will be building your reputation as an expert in your field.
4. Podcasts are popular and a great way to keep one's mind busy. As we become a world of commuters we need to fill up our wasted time. Sitting on a train for an hour and half is frankly boring. Consumers want to have some form of learning or entertainment during that wasted time. Podcasts are both well suited and popular for that purpose.
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